19 Apr Essential Tricks for Optimizing Your Site
If you want to grow your website and have it perform really well in the search engines, then you will need to make sure that it is optimized from both a content point of view and from a point of view of the back-end that it runs on.
If your website runs on a system such as WordPress, then the good news is that it is already fairly well optimised, but there are always some improvements that you can make to the standard configuration.
Most content management systems have decent SEO features, but they are not always on by default. Make sure that your site has permalinks enabled. If this is the case then your blog post’s title should appear in the web browser’s address bar. This is much more search engine friendly, and user friendly, than having a web address that is full of “?”, “=” or “&” symbols.
Another thing that you should look at is meta tags and meta descriptions. While these do not have the importance that they once did, they are still used by some search engines. If you don’t have them set up properly, then Google won’t penalize you heavily – however, you do put yourself in a position where Google might ‘guess’ what you want for the description of your page. That guess will most likely be wrong. Setting a meta description for each page means that you’re more likely to have something useful appear under your site’s title in the search results.
Things like review scores, click to call, and related links can all be configured for your site, and are an important part of SEO too. Use these to make sure your site really stand out in the search engines. Again, for most content management systems, you should be able to find free plugins that will support these things.
Good Content Gets Links
Another important step is to make sure that your content is high quality. Before you start investing heavily in SEO, make a point of putting together a decent database of content. You should have several blog posts, each at least a few hundred words long, and each relevant to your niche. You should also be in a position where you can commit to posting regularly, so that both your visitors and the search engines know about what to expect. The search engines like fresh and interesting content that is keyword rich, and visitors like to know that when they come back to a website there will be something new to read.
Set yourself a goal of posting to a schedule – whether that schedule is once a week or once a fortnight is up to you, but the less often you are posting, the more important it is to post on a specific day. If you start going months without posts then people will assume that your site has been abandoned, and that is never a good thing when it comes to attracting visitors and monetizing your site long term. To know more visit the website at https://scottkeeverseo.com/seattle-seo/.